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Bethune-Cookman University names new Vice President for Student Affairs

February 14, 2008

President Trudie Kibbe Reed is pleased to announce the appointment of The Reverend Dr. Jeffrey A. Smith as the institution’s new Vice President for Student Affairs. Dr. Smith accepted this charge after visiting the campus during the first week of February, 2008.

Dr. Smith comes to Bethune-Cookman after serving Johnson C. Smith University as its Vice President for Student Affairs, Chaplain and Director of Religious Life, and an Adjunct Professor. Prior to his vice presidency, Dr. Smith directed J. C. Smith’s Office of Admissions, where he was credited with record enrollment growth, having increased freshman applications from 2200 to more than 5600 over a four year period.  

From a strategic planning perspective, Bethune-Cookman is positioned to benefit from Dr. Smith’s successes and experience in the areas of retention and SACS reaccreditation. Under his leadership, Dr. Smith led J. C. Smith’s Division of Student Affairs through the SACS reaccreditation process, having received no recommendations and confirmation for continued work until the next reaccreditation process.

Dr. Smith, a North Carolina native, received the Doctor of Ministry, Pastoral Leadership, from Gardner-Webb University, Master of Divinity, Missions and Ecumenism, from the Interdenominational Theological Center, and the Bachelor of Arts degree in English from Johnson C. Smith University. Smith was the first African American to be awarded the Doctor of Ministry from Gardner-Webb University in Boiling Springs, North Carolina. His affiliations with professional organizations are many.

The Vice President for Student Affairs reports directly to the President and serves as a member of the President’s Executive Leadership Cabinet. The Vice President is responsible for assessment, coordination, customer service, leadership, management/ budgeting, problem-solving, student retention, and staff development.

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Shirley Range
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About Bethune Cookman University:

Founded in 1904 by Dr. Mary McLeod Bethune, Bethune-Cookman University (B-CU) today sustains her legacy of faith, scholarship and service through its relationship with the United Methodist Church and its commitment to academic excellence and civic engagement.  B-CU offers 38 degrees on its main campus and online college. Located in Daytona Beach, B-CU is one of three private, historically black colleges in the state of Florida. The institution boasts a diverse and international faculty and student body of nearly 4,000.  For more information, visit

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