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Coca Cola Executive to Chair 2009 UNCF Joint Campaign

Daytona Beach, FL – When Bethune-Cookman University pondered a selection of community members to find its chairman for this year’s United Negro College Fund Joint Campaign, they went straight to Ed Williams for their first choice. Williams is the General Manager of Daytona Beach Coca-Cola and the immediate past president of the Daytona Beach and Halifax Area of Chamber of Commerce.  Recognized as an active and effective leader in the Halifax area, Williams serves on numerous local boards, including chair of the Daytona Beach and Halifax Area Chamber Foundation.

“We wanted a strong community leader with a vast network of associates,” said Dr. Trudie Kibbe Reed, B-CU president, “and we found that enthusiastic leader in Ed Williams.  “I’m very pleased that Mr. Williams is able to give so generously of his time. He’ll transform the campaign into one that will have broad community outreach and new levels of success in raising scholarship dollars for Bethune-Cookman University students who want and deserve a higher education.”

The 2009 campaign, which concludes in April of 2009, has a goal of $400,000, which supports student scholarships and academic program enhancement at B-CU.  The success of the joint campaign generates an additional nearly $500,000 in funding from UNCF annually, a significant source of revenue in the school’s yearly budget.

“I am honored to have this opportunity to serve Bethune-Cookman University, its students, faculty and staff in this way,” said Ed Williams. “I have close ties to the school as my mother and several others in my family area alumni. I believe that our community deserves a great University and we have that in Bethune-Cookman. I am looking forward to working with Dr. Reed to meet the challenges of raising this year’s campaign goal of $400,000 and to the support we will receive from the Halifax and Central Florida areas.”

A native of Jacksonville, FL, Williams and his wife live in Ormond Beach with their two children.

Florida Facts about the UNCF

The 2007 statistical report shows that 65,000 students are currently supported by UNCF through scholarships, fellowships, internships and operating support.

•    92% of UNCF students receive some form of financial aid
•    9% - approximately 5,752 are Florida residents

Floridians donated $3,000,000 to UNCF in 2007/08. These funds remain in the state to support 5,976 students currently enrolled in three Florida member colleges.

188 of these students received UNCF scholarship awards totaling $725,685:   

•    70 attending Bethune-Cookman University (Daytona Beach)
•    65 attending Florida Memorial University [Miami Gardens]
•    53 attending Edward Waters College [Jacksonville]

UNCF also administers THE GATES MILLENNIUM SCHOLARS program established in 1999 with a 1 billion dollar grant from the Bill & Melinda Gates Foundation.

Since the 2000/ 01 academic year, this program has awarded $ 23,528,203 to support 711 Florida minority students attending 148 colleges and universities.

•    346 Hispanic Americans
•    295 African Americans
•    62 Asian and Pacific Islander Americans
•    8 Native Americans

Your support will allow UNCF to offer even more students the opportunity to attend college in the 21st Century.

Office of Institutional Advancement

Catherine Kershaw
PH: 386-481-2950

About Bethune Cookman University:

Founded in 1904 by Dr. Mary McLeod Bethune, Bethune-Cookman University (B-CU) today sustains her legacy of faith, scholarship and service through its relationship with the United Methodist Church and its commitment to academic excellence and civic engagement.  B-CU offers 38 degrees on its main campus and online college. Located in Daytona Beach, B-CU is one of three private, historically black colleges in the state of Florida. The institution boasts a diverse and international faculty and student body of nearly 4,000.  For more information, visit

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