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Steve Harvey to Join B-CU and FAMU Celebrating the 30th Anniversary of the Florida Classic The Steve Harvey Morning Show to Broadcast Live from Amway Arena Kicking-Off Classic Weekend

The Steve Harvey Morning Show is bringing its entire cast to Orlando to help Bethune-Cookman University (B-CU) and Florida A& M University (FAMU) kick-off the 30th Anniversary of the Florida Classic.  The nationally syndicated program, featuring Steve Harvey, Shirley Strawberry, Carla Ferrell and Nephew Tommy, will broadcast live from Amway Arena on Friday, November 20 from 6 – 10 am ET.   

The program will give Steve Harvey's seven million listeners a taste of the weekend-long Florida Classic experience – one that is steeped in tradition as the largest football game between historically black colleges in the country.  The show will feature interviews with Dr. Trudie Kibbe Reed, president of B-CU, and Dr. James H. Ammons, president of FAMU along with appearances by each institution's cheerleaders, Florida Classic give-aways and a preview of the highly-anticipated McDonald's Halftime Show featuring Bethune-Cookman's Marching Wildcats and the FAMU Marching 100.

Steve Harvey will continue to celebrate with B-CU and FAMU later Friday evening at a Battle of the Bands VIP Alumni reception also at Amway Arena.

"We are very excited to welcome Steve Harvey and his show to Florida Classic weekend,”  commented Dr. Reed.  "It's a great way to kick-off the festivities and a great platform to talk about the mission of two historic institutions.  Florida Classic is all about fun, friendship and competition, but it is also about raising funds to support the education of our young people."

The radio broadcast will be FREE and open to the public, with first-come, first-served seating.  Doors will open 5:30 am ET.  VIP seating will be available to fans that purchase the King's Ticket Package, which also includes tickets to the Florida Classic Kickoff Luncheon presented by Blue Cross and Blue Shield of Florida, the Battle of the Bands and the Florida Classic game on Saturday, November 21.  The King's Ticket Package can be purchased through Florida Citrus Sports by calling 407-423-2476.  

Tickets for the VIP Alumni Reception featuring a meet and greet with Steve Harvey are $100 per person and include a premium seat for the Battle of the Bands.  Tickets can be purchased through Ticketmaster or by calling Florida Citrus Sports at 407-423-2476.  

The 2009 Florida Classic will be televised live on ESPN Classic at 2:30 p.m. ET, Saturday, Nov.21.  Proceeds from the game and all official ancillary events support the mission of Bethune-Cookman University and Florida A&M University to provide educational opportunities through scholarships for worthy students.  

Florida Classic Events

  • The Steve Harvey Morning Show

    Friday, November 20

    6 am – 10 am (doors open 5:30 am)

    Amway Arena, Orlando

    Tickets:  Free (for VIP seating call 407-423-2476)

  • Kickoff Luncheon presented by Blue Cross & Blue Shield of Florida

    Friday, November 20
12 pm

    Rosen Centre, Orlando
Tickets:  $55 individual / $550 table 
(available at  For reserved tables, call 407.423.2476)

  • VIP Alumni Reception at the Battle of the Bands
    Featuring a meet and greet with Steve Harvey

    Friday, November 20
6 pm

    Amway Arena, Orlando

    Tickets:  $100 per person including a premium seat for Battle of the Bands 
( or call 407.423.2476)

  • Battle of the Bands
Friday, November 20
7 pm
Amway Arena, Orlando

    Tickets:  $ 15 / $26 
(through Amway Arena box office, Ticketmaster outlets or

  • State Farm Fan Fare

    Saturday, November 21
9:00 am

    Florida Citrus Bowl Stadium, Orlando, LOT C

    Tickets:  Free

  • 30th Anniversary Florida Classic:  B-CU Wildcats vs. FAMU Rattlers
Saturday, November 21
2:30 pm
Florida Citrus Bowl Stadium, Orlando

    Tickets:  $25 / $35 / $50 / $200 
(through Ticketmaster outlets, or campus box offices)

The Florida Classic: One football game, two marching bands, three decades of in-state rivalry.  

The Florida Classic is the largest football game between two historically black colleges in America.  The competition between the Florida A&M University Rattlers of Tallahassee and Bethune-Cookman University Wildcats of Daytona Beach is the top attended game in NCAA Division I-AA.   Since its inception in 1978, the Florida Classic has had an attendance of over 1.4 million spectators, generating nearly $30 million for the Florida economy.   

The Florida Classic is known as much for the halftime marching band showdown as it is for the game itself.  Marching bands from both universities compete during the halftime show and at various events during the weekend.  On the Friday prior to the Florida Classic, both bands perform after high school bands during the annual Battle of the Bands at Amway Arena.

The Florida Classic Consortium is a 501(c)3 not-for-profit Florida corporation chaired by the presidents of Florida A&M University and Bethune-Cookman University.  All proceeds from the game and official ancillary events support the mission of B-CU and FAMU to provide educational opportunities through scholarships for worthy students.

Office of Public Relations

Liz Poston

PH: 386-481-2990

About Bethune Cookman University:

Founded in 1904 by Dr. Mary McLeod Bethune, Bethune-Cookman University (B-CU) today sustains her legacy of faith, scholarship and service through its relationship with the United Methodist Church and its commitment to academic excellence and civic engagement.  B-CU offers 38 degrees on its main campus and online college. Located in Daytona Beach, B-CU is one of three private, historically black colleges in the state of Florida. The institution boasts a diverse and international faculty and student body of nearly 4,000.  For more information, visit

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