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B-CU Premieres New Residence Hall With Tribute to Midway Community


B-CU Will Host Daily Tours and a Ribbon Cutting/Naming Ceremony


April 13, 2016 - Daytona Beach, Fla. – Bethune-Cookman University will host a reveal week for its new residence life center next week with daily tours and a ribbon cutting/naming ceremony.   B-CU has themed the weeklong activity “Welcome Back to Midway: Today, Tomorrow, Forever” in an effort to show its strong ties to its immediate community. B-CU supporters, city officials and the community will be in attendance for the reveal of phase one of the highly anticipated residence hall, which will house an additional 1,200 students on campus.  The reveal week kicks off on Sunday evening, April 17th with a “Remember Midway” panel discussion featuring various community and university leaders.  The panel discussion will start at 4 p.m. in the Center for Civic Engagement (740 W. International Speedway Blvd.).  In addition, pre-scheduled vision tours will be available Monday – Thursday.  Registration is required for tours; and guests can register at    A ribbon cutting/naming ceremony will take place on Friday, April 22nd at 11:30 a.m.

The Thomas and Joyce Hanks Moorehead Residential Life Center (RLC) is the new home to more than 600 B-CU students.   The RLC is complete with state-of-the-art decor and amenities, including a fitness center, multi-purpose room, laundry facility and study rooms.  The university is slated to open Phase II of the new residence halls this summer and will offer on-campus housing to 600 additional students.   The construction of these new buildings has proven beneficial to the university and the community as well.

The event theme, “Welcome Back to Midway: Today, Tomorrow, Forever” speaks to the importance of the continuous relationship with B-CU and Midway, now known as Midtown.  In the early 1900’s Midway was economically sound, African-American community that surrounded the college and several businesses including restaurants, a movie theater, a hospital and bus line.  Midway lost its momentum when the urban renewal (regeneration) took place and demolished its homes and businesses.  The community has since struggled to gain that power back.  President Jackson, the sixth leader of B-CU, is committed to doing all that he can to revive the Midtown community.  “Bethune-Cookman University is proud to be the ‘Heart of Midtown’.  If we grow and progress, so will those around us.  It is important that people understand the significance of Midway to the City of Daytona Beach,” says President Jackson.  “We want to make sure that Midtown thrives, once again.”  The residence hall projects have had a direct impact by providing jobs to local residents.  

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About Bethune Cookman University:

Founded in 1904 by Dr. Mary McLeod Bethune, Bethune-Cookman University (B-CU) today sustains her legacy of faith, scholarship and service through its relationship with the United Methodist Church and its commitment to academic excellence and civic engagement.  B-CU offers 38 degrees on its main campus and online college. Located in Daytona Beach, B-CU is one of three private, historically black colleges in the state of Florida. The institution boasts a diverse and international faculty and student body of nearly 4,000.  For more information, visit

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