The study of Mass Communications is designed for students who are interested in pursuing careers in television, radio, print (newspapers, magazines, etc.), corporate communications, public relations and advertising. Mass Communications majors are expected to be actively involved in one or more of the following activities: Vision Student Chapter of the Florida Public Relations Association, National Association of Black Journalists, and Voice of the Wildcats, WBCC Radio, WRWS-LPFM, or WM&G TV. The Vertical Curriculum can be found in the Undergraduate Catalog.
Broadcast Journalism Emphasis
The Bachelor of Arts in Mass Communications (broadcast journalism) is designed for students who are interested in careers in the radio and television industry as writers, reporters or producers. The program provides a well rounded, hands-on curriculum. This emphasis will expose student to news writing techniques, editorial judgment and the principles and practices of radio and television news production.
Broadcast Production Technology Emphasis
The Bachelor of Arts in Mass Communications (broadcast production technology) is designed to train students interested in the television and radio careers. Students learn about the use of production equipment, operations, visual-aural aesthetics, producing and directing, as well as editing, scriptwriting, research and management of telecommunications facilities. Students are encourages to gain experience at on campus facilities including: WM&G Productions – a modern, television production studio with Avid nonlinear editors; two radio stations, WBCCAM 830 and WRWS-FM 99.1 with Mac and Windows-based digital audio workstations. Basic course instruction is based in the Mass Communications Lab – a Windows-based audio production lab located in the Dr. Mary McLeod Bethune Fine Arts Center.
Journalism Emphasis (News Editorial)
The Bachelor of Arts in Mass Communications (news editorial) is designed for students who are interested in editing and writing careers in the print media. The program provides students with a well rounded curriculum in areas such as fact gathering, news and feature writing, editorial judgment, editing and publication design.
Journalism Emphasis (Public Relations/Advertising)
The Bachelor of Arts in Mass Communications (public relations/advertising) is designed to prepare students who are interested in public relations career in the creation, sales, management and production of advertising in all aspects of communications (written and spoken) with important concepts in the social science